Kaj pa je pomen? Ker je zanimivo besedilo, ko ga bereš, ja...
Pesem je pa napisala za svojo najboljšo prijateljico, ki se je ubilaThe music video opens with a woman leaving her lover a final voice message, "Remember, I'll always love you, bye". After the phone call, Del Rey sings the opening lyrics and jumps off the cliff. The next scenes tell the love story about two women (played by Del Rey and Jaime King) who, once having valued their relationship, emotionally drifted apart; the days of their romance long gone.
In the next scene, the forlorn King seeks out the nearest bridge in the city, then stands on its ledge in a tear-stricken state. The next scenes depict a statue of Jesus Christ, Del Rey looking onto the distance and a phone smashing into pieces as it hits the floor, hinting at Del Rey's realization that her lover has killed herself. Feeling at fault for her lover's death, Del Rey spreads her arms wide mimicking the statue of Jesus Christ and jumps off the cliff.
The last scenes show both women in happier times, Del Rey turns to see King and smiles; both women are seen pouting and glancing seductively over their shoulders towards one another. As the women embrace, the smoke in the atmosphere gathers and they disappear. It's shown after both suicides that an haunting image of Del Rey (presumably her ghost) is seen walking down a long road towards the camera
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